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Founded in 2006, Xtrathin Design Pvt ltd is a Mumbai-based company that specialises in designing and developing creative and innovative products. Founded by Karthikeyan Ramachandran, an artist, art curator and a designer par excellence, Karthik wears many hats. Son of legendary artist Late K.N. Ramachandran, Karthik has been at the helm of some of the most known advertising campaigns in India including times of india, Incredible india, Viacom, Amazon, Goa Tourism to name a few. Karthik is also the founder of the art gallery ‘False Ceiling’ and the art festival ‘Appa Art Fest’. His paintings blend the future with the past, culture with context and real with the imaginary. Xtrathin, has been part of some iconic campaigns for brands which include Animation, Graphics and shoot based work. Brands like UTV, Mtv and Miko were among a few retainer clients. Xtrathin designed the identity for Cinemas of India, Film Bazaar and India Pavillion at Cannes film festival 3 years in a row. We have also done publicity creatives for over 40 feature films. In terms of Image Identity, we were the design house which created the identity for Vh1 India in their launch year. We also have an animation team & we have produced over 30 animated ad films & title sequences for movies in various cutting edge styles The last 2 projects done for Goa & Gujarat tourism were both inaugurated by PM Narendra Modi. Founded in 2006, Xtrathin Design Pvt ltd is a Mumbai-based company that specialises in designing and developing creative and innovative products. Founded by Karthikeyan Ramachandran, an artist, art curator and a designer par excellence, Karthik wears many hats. Son of legendary artist Late K.N. Ramachandran, Karthik has been at the helm of some of the most known advertising campaigns in India including times of india, Incredible india, Viacom, Amazon, Goa Tourism to name a few. Karthik is also the founder of the art gallery ‘False Ceiling’ and the art festival ‘Appa Art Fest’. His paintings blend the future with the past, culture with context and real with the imaginary. Xtrathin, has been part of some iconic campaigns for brands which include Animation, Graphics and shoot based work. Brands like UTV, Mtv and Miko were among a few retainer clients. Xtrathin designed the identity for Cinemas of India, Film Bazaar and India Pavillion at Cannes film festival 3 years in a row. We have also done publicity creatives for over 40 feature films. In terms of Image Identity, we were the design house which created the identity for Vh1 India in their launch year. We also have an animation team & we have produced over 30 animated ad films & title sequences for movies in various cutting edge styles The last 2 projects done for Goa & Gujarat tourism were both inaugurated by PM Narendra Modi.
Founded in 2006, Xtrathin Design Pvt ltd is a Mumbai-based company that specialises in designing and developing creative and innovative products. Founded by Karthikeyan Ramachandran, an artist, art curator and a designer par excellence,
  • Home
  • Movies
  • Advertising
  • OTT
  • Logo & Identity
  • Video
  • Xtrathin News
  • Broadcast
  • Art
  • Experiential design
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